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Segment Streams Based on Click Through First Email

Question asked by Elizabeth Gilje on Feb 7, 2017
Latest reply on Feb 8, 2017 by Elizabeth Gilje

New to Marketo and this campaign is new to our team.

 

I have a campaign with 3 streams. The first is a single email and the goal is to send anyone who clicked the CTA to stream 2 and anyone who did NOT click to stream 3. We would like the cadence to be receiving an email every 2 weeks.

 

Currently, I have the following set-up:

 

Stream 2 (cast cadence every 2 weeks starting 2 weeks after email 1 cast)

Smartlist :

Clicks link in Email (First email)

Member of Engagement Program... is not Stream 2

Flow:

Change Engagement Program... Stream 2

 

Stream 3 (cast cadence every 2 weeks starting 2 weeks after email 1 cast)

Smartlist:

Email is delivered (first email)

Not Clicked Link in Email (first email)

Member of Engagement Program... is not Stream 3

Flow:

Change Engagement Program... Stream 3

 

Does this make sense?

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