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Measuring Open Rates by mobile device

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Jamie_Barclay
Level 5

Measuring Open Rates by mobile device

I'm looking to identify the opens via (any) mobile device so I can define a ratio of opens via mobile vs. overall opens.

Can you tell me if by adding the "Is Mobile Device" will capture all opens via a mobile device or do I need to drill down further?

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I ran across this article:

https://nation.marketo.com/message/125207#comment-125207

Re: User Analytics

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Dory_Viscoglio
Level 10

Re: Measuring Open Rates by mobile device

I think that "Is Mobile Device" will give you slightly higher numbers than the suggestion in the thread you referenced. But, I think that either should give you pretty good metrics.

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Dory_Viscoglio
Level 10

Re: Measuring Open Rates by mobile device

I think that "Is Mobile Device" will give you slightly higher numbers than the suggestion in the thread you referenced. But, I think that either should give you pretty good metrics.

pastedImage_0.png