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Marketo Landing Page and Google Analytics stats not adding up

Question asked by Michael Collins on Jan 27, 2017
Latest reply on Jan 27, 2017 by Chris Johnston

Hi guys,

I have a Marketo LP which shows 226 'views' (is there a doc which shows what this means?), and I have GA tracking on that LP, which shows a total of 132 sessions for that page - so why is there such a big difference? (same time frame for each tool)

We also see in GA URLS which consist of the LP url itself, plus some other script - example '?mkt_tok=ey...etc' - which I assume is an individual's tracking link once they've done something (done what?) - and I see various different session values, mostly 1, but occasionally, for example, 8 sessions against one of the unique URLs - again, is this views/sessions - is there a doc to explain this?

 

We have GA tracking script on our LPs, but the data doesn't add up. Our GA resource is limited, so we can't seem to exclude the additional url info as mentioned above. we want to set up GA tracking for our LPs, as well as Conversion metrics, but struggle to find anything from Marketo with explicit step-by-step instructions...assume this will be useful for others to have, so adding this question in the hope of a solution...

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