I've got a project that I'm in desperate need of some input on.
We are working on a campaign, that when a user submits a form to try a demo of our product, upon submission there will be a webhook to our outside system that will request that a contact be created in this outside system, and once created a unique, customized link will be created for each individual user to access the demo environment. The problem is, how would I go about getting that customized link into a token in Marketo, that can then be populated on an email to send to these contacts upon requesting a demo? Is there something along the lines of creating a new token or field? I'm really in a pinch on this one.
Any input would be appreciated and please let me know if there's any needed clarification!