I am working with a business that book hotels online. I would like to bring this data into Marketo via either Custom Objects or Custom Activities as Marketo will integrate with a custom built CRM.
I have done quite a lot of research and cannot be sure if CA or CO are better to use. Initially it would suggest Custom Activities should be used as one customer could book 7 hotels in one week and we're interested in the event rather than storing the data on the record for long term. But if you then want to reference the booking information e.g. booking room, checkin time, checkout time in email comms, it doesn't seem you can do this with Custom Activities. So would you therefore recommend Custom Objects for this case?
Also out of interest, if Marketo were to release functionality that allowed velocity scripting to work with CA, would you recommend CA for this case?
Thanks very much