AnsweredAssumed Answered

Should you create a channel and program for every Lead Source you have solely for acquisition and attribution purposes?

Question asked by Nate Oosterhouse on Dec 5, 2016
Latest reply on Jan 16, 2017 by Josh Hill

Hello All!

 

Background:

I did some research on the community but didn't fell like I can answer this question confidently.

 

Question:

Should you create a channel and program for every Lead Source you have (even if you have 12) solely for acquisition and attribution purposes?  If so what would be the basic process for setting up the program for such a process?

 

Examples:

Lead Source: Rep Generated

Channel: Rep Generated

Channel Status': What would these be?  Would you have to define a success status?

Program: How would you set this up?

 

Thanks ahead of time!

Outcomes