Forgive me if this question has been answered many times before!
I am quite new to Marketo and I am wanting to set up an Event program. Is there any best practice guides / workflows / examples or templates showing an ideal folder structure with a solid flow to be found. Ideally I would need an email invite - email reminder 1 - email reminder 2 - registration form - landing page etc. Any guides, pointers will be greatly received.
Rob
Rob, it seems as if you may need to set up a naming convention. For a webinar, for example, you could name your program using the actual date of the webinar, such as: WBN-20170112-My Webinar and use similar coding for the items you mentioned: "IIN" (initial invite), "FIN" (follow-up invite), etc. Tack your coding structure along with the dates, and things should line up nicely in the various folders. (When you use the DATE-MO-DAY structure, the dates will line up in their proper order).
inside that we name emails like
1. Initial Invite
2. Second Invite
3. Confirmation Email
4. 1 Day Reminder
5. 24 Hours Reminder
6. Attendee Thank You
7. No Show Email
Let me know if you have other questions.
Thanks!
John
Sorry, I'm a bit of a newb to the community.
It was good of you to respond anyway! But we (meaning the "power responders") try to steer people toward the correct Place, since otherwise stuff will continue to be all over.
If you go to Import Program > Import > Event you can see how Marketo structures it.
If you email me, I've got a guide which I haven't shared yet, and would love your feedback.
Also, check University here which may have some new videos and slides.
Good morning Josh,
Thank you very much for your help...I would love to see your guide if its still on offer.
Regards Robert McKenzie
robert.mckenzie@trimble.com
We've built three different event program templates:
Below are the individual workflows we have for each:
If you go to Import Program > Import > Event you can see how Marketo structures it.
If you email me, I've got a guide which I haven't shared yet, and would love your feedback.
Also, check University here which may have some new videos and slides.