They have one single interface for multiple options to to live webinar, On Demand Webinars and Simu-live which is basically recording a webinar and play it (as if live) then at the end take over and go live with Q&A
To do the same things with Citrix you need GoTowebinar and GoToWebcast. the later that not sync back to Marketo and it is not a certified app
Registration pages are 100% customizable with templates or HTML
Citrix is very limited here
The interface looks great and seems a lot easier to work with than Citrix
All webinars can be accessed via the browser without an application something Citrix could not do until recently
ON24 will synchronize in almost real time to Marketo.
Citrix sys it can take up to 2 days.
ON24 On demand can pass data back to Marketo as to how much of the On Demand webinar has been watched so you can score on these.
we use Vidyard for this
I would say that overall it sound like a better product for marketing purposes. I am waiting for a quote to see if costwise it is acceptable.
We are using GoToWebcast and I'm still confused if that's part of GoTo Webinar or not. We integrated with Marketo using the API, because it's not an installed Service within Marketo Launch Point.
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