My company currently uses the BI software Qlik to measure company performance and other KPIs. Now we would like to use Qlik to measure campaign performance and ROI for our Marketo campaign, programs, and website activity. My initial thought was to export all of our recorded marketo activities (webpages viewed, forms filled out, landing pages visited, emails opened, etc...) and then upload them to Qlik for analysis. Is this possible? If so, how do I go about doing it? If not, is there a better way to accomplish my goal?
Any input is greatly appreciated. Thanks,