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Social Media Tracking

Question asked by 1b3e1f8e46c068a060c6591d5920cc7421d1cc23 on Dec 30, 2016
Latest reply on Apr 19, 2017 by Sanford Whiteman

Hi, my company has been wanting to track which leads are clicking through on the links we share via social media. I was reading this article https://nation.marketo.com/docs/DOC-2584, and it sounds like it is possible to some extent. I have a few questions, though:

- Do URL parameters only work on Marketo landing pages? Would the parameters work for a page on our main website even if that page doesn't have an embedded form? I'm asking because the links we share via social media are not always Marketo landing pages or pages with forms.

- Can we use the name of a custom field for the Parameter Name? In the example, it only uses the "Source" field.

- Depending on the type of the custom field (Parameter Name), can the Parameter Value be a value (such as +1) if we wanted to track number of clicks for a particular social network for a particular lead?

 

Thanks for you help!

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