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Re: Web Page Activity Problems
Justin CoopermanDec 28, 2016 11:29 AM (in response to Eitan Rapps)
For #1 my guess is that the Smart List is setup with incorrect filters. It's kind of tricky to get the right URL value set when using the Visited Webpage filter (you can't just enter the URL). Also, keep in mind that a Smart List will show you current leads in the lead database that meet a criteria. The webpage activity report will show you historic things that happened. Leads could have been merged, deleted, etc. since these actions took place. There's a few other reasons you may see a discrepancy, but the report is the right place to view the metrics you're looking for. Can you post a screenshot of your Smart List filter criteria?
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Re: Web Page Activity Problems
Eitan Rapps Dec 29, 2016 12:16 AM (in response to Justin Cooperman)Hi Justin, I appreciate the response and offer to help.
Here is a screen shot of the Smart List which looks at people who registered for an event of ours (called SIOP16), and visited the event registration website.
Total people = 1,113
Here is a screenshot of the Web Page Activity Report with the same definitions.
Total people = 690
Thanks again for the help!
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Re: Web Page Activity Problems
Sanford Whiteman Dec 29, 2016 12:20 AM (in response to Eitan Rapps)What is the date range in the WPA Report » Setup?
Why are the web pages slightly different (one doesn't have a pathname)?
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Re: Web Page Activity Problems
Justin CoopermanDec 29, 2016 11:04 AM (in response to Eitan Rapps)
When you click "View Qualified People" in the report's Smart List, what's the result? Same as the Smart List outside of the report?
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Re: Web Page Activity Problems
Eitan Rapps Jan 2, 2017 12:24 AM (in response to Justin Cooperman)Yes, I do...so what does this all mean?
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Re: Web Page Activity Problems
Sanford Whiteman Dec 28, 2016 2:14 PM (in response to Eitan Rapps)The Web Page Activity report sometimes shows a value ofr "HTTP Referrer" but not in an organized fashion.
The literal HTTP Referrer (Referer: header / document.referrer property) will not be reliably transmitted, especially (but not only) if your LP domain is not running https:// (I feel the need to say this constantly).
So the absence of HTTP Referrer doesn't mean there wasn't a non-direct source. But to see the source in a single field, you have to consolidate source-tagged URLs (i.e. UTM tags or other identifying information) with URLs (which may be either tagged or non-tagged) that do have a Referrer.
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Re: Web Page Activity Problems
Eitan Rapps Dec 29, 2016 12:17 AM (in response to Sanford Whiteman)Thanks, Sanford. So you're saying there's no easy, organized way to see this data? Regardless of what the report shows, I will have to clean it up in Excel and organize?
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Re: Web Page Activity Problems
Sanford Whiteman Dec 29, 2016 12:33 AM (in response to Eitan Rapps)Thanks, Sanford. So you're saying there's no easy, organized way to see this data?
There's an easy enough way to see it -- if you're recording it!
For example, if you always tag the source, you'll see the source right in the URL. You can also copy the referrer to the URL (in other words, fill in utm_source if it doesn't already exist). I recommend engaging a developer to build or roll out a touch-to-conversion library in JS so all the info gets to Marketo.
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