I'm interested to hear from anyone willing to share how they are using Engagement Programs to deliver smart, targeted, nurture campaigns.
We currently have a few Engagement Programs/Streams up and running, but need to get more sophisticated on segmentation and customising content to a person's actions/behaviour.
I'm specifically looking to get a better understanding of how others have:
- Used Engagement Programs in order to deliver more customised content (whether that be through dynamic content, or better segmentation etc.)
- Used Accelerated Engagement Streams, what triggers are you using, how are you transitioning people in and out.
- Used programs, not just emails, in Engagement programs
- Ensured people aren't qualifying for multiple streams
And basically any other learnings you have gathered along the way.
I feel like seeing a few 'real-life' examples is going to help understand more than any self-help or how to guide will, but if anyone knows of any great 'self-help' resources for seeing how they are actually built/structured/set-up please do share. Our Acct Manager has sent me here, but it's all quite high level: https://au.marketo.com/resources/lead-nurturing/
With the holiday period just around the corner, i'll be going on leave until January 9th, but would be very keen to set up a screen share session with anyone able to share.