How are people handling unsubscribed customers and customers with an invalid email address?

Hi Nate,

2 different situations:

• Unsubscribed: we either alert the sales rep in charge or simply do nothing
• Invalid: we either alert the sales rep or extract the list and have telemarketing / telesales or BDR's to call the customer and check for a replacement.

-Greg

We also ensure that all the emails that the sales folks are sending to are filtered out for unsubscribes and email invalid before they hit up their send list.