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How are people handling unsubscribed customers and customers with an invalid email address?

Question asked by Nate Oosterhouse on Dec 1, 2016
Latest reply on Dec 1, 2016 by Jessica Kao

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Hi All!

Question:

How are people handling unsubscribed customers and customers with an invalid email address?

Thanks ahead of time!

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Grégoire Michel Dec 1, 2016 6:50 AM
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Hi Nate,

2 different situations:
- Unsubscribed: we either alert the sales rep in charge or simply do nothing
- Invalid: we either alert the sales rep or extract the list and have telemarketing / telesales or BDR's to call the customer and check for a replacement.
-Greg
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- Josh Hill @ Grégoire Michel on Dec 1, 2016 9:16 AM
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  agreed.
  
  We do not automate invalidation for Customers.
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Jessica Kao Dec 1, 2016 11:06 AM
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We also ensure that all the emails that the sales folks are sending to are filtered out for unsubscribes and email invalid before they hit up their send list.
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