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Capturing Lead Source Without UTM Fields

Question asked by 46d90493844bf06262046ec212d2395663158197 on Nov 29, 2016
Latest reply on Nov 30, 2016 by Sanford Whiteman

I'm hoping to track the initial lead source for all of our leads, not just ones that come to our website via a tagged URL. I've read other threads in the community regarding capturing lead source by using UTM fields, but my concerns with this are:

1) We will only capture this source information for users that visit our website via outbound links (things we share on social, email, etc.) and fill out a form.

2) This would cause our data to be inaccurate, as this isn't necessarily truly the "initial lead source". For example, a visitor may be referred to us from a website, but then follow us on Twitter, later clicking a link we've shared and filling out a form. This method would lead us to believe the initial lead source was Twitter, when it is instead a referral.

 

Is it possible to pull this same information that Google Analytics stores (source, medium, etc.) for all visitors to our website? If not, how can I collect more accurate information regarding initial lead source?

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