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Best practices for keeping the data base clean (and compliant!)

Question asked by Kendall Sours on Nov 7, 2016
Latest reply on Nov 10, 2016 by Edward Unthank (ETU)

I recently joined a company that has been using Marketo for sometime and is battling some data quality issues (old contacts with bad emails mostly.) I wanted to hear your advice/suggestions for maintaining a clean data base. What routine maintenance checks do you typically perform?