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Email Personalisation - Bad Data

Question asked by Colin Ryder Expert on Sep 29, 2016
Latest reply on Sep 29, 2016 by Sanford Whiteman

Hi guys

 

Like a lot of you we use the standard lead.first name token for email personalisation in either the body (common) or sometimes in the subject line.

 

Example; Dear {{lead.First Name:default=Sir/Madam}}

 

For small blasts this is fine because we can check the data prior and make sure it's one or the other but what do recommend to use/fix when you have bad data such as someone's first name being one character or common rubbish such as "Test" or other examples

 

ie. T Smith. > this would show as "Dear T"

or

Test Test > this would show as "Dear Test"

 

I'm pretty sure there were some great recommendations on here but I couldn't find them when I did a search.

 

I know we can use Email Scripting (not using it yet ) for fixing issues with capitals etc. I wonder if we could use something like that for this as well.

 

Any suggestions, most welcome

 

Thanks

 

Colin

 

ps - I did think we could suspend anyone with "Test" or something so they wouldn't receive emails - thoughts on this - and is there a common list someone could share

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