Which features will be available to early adopters (and what will be missing initially)?

[Dan_Stevens_]

Our team is really excited to get rolling with Marketo ABM.  It's my understanding that there will be some features that are not part of the initial rollout, such as:

• The ability to import named account lists (and associated companies)
• Account scoring
• Limited reporting

Can the team validate this; and if so, provide some sort of product roadmap matrix so that we can effectively communicate this to our teams?  The team got all excited when I presented an overview today that included the image of the dashboard.  Will all of these data points/reports be included on the dashboard on day 1 (aside from the account score)?  And like others, we're definitely interested in knowing how Sales will be able to get these insights - especially the dashboard view - without having a seat in Marketo (which is unrealistic for us since we have over 500 sellers).  Thanks!

[Anonymous]

Dan, great questions!

- Everything that you see in the dashboard will be available  on day 1.

- Account Score will be  supported on day 1.

What will not be available on day 1 but coming very soon -

- Account Import via Excel, but you can create accounts directly from CRM system or Marketo Lead Database or Manually in the first release.

- Sales to access ABM insights outside of Marketo (e.g. Weekly digest, Browser Plugin). But you can use sales alerts and notifications in the meantime.

Thanks,

MJ

[Anonymous]

Dan, also look at this thread to see more analytics that we are supporting on day 1.

ABM Analytics