Hi everyone,
I need to test a Campaign Flow, rather than a single email. Here's the scenario:
- I want to test on-boarding members via just email vs email + print (as in, actual physical postcards etc by snail mail)
- On one Campaign or one Flow I would have just the welcome email
- On the other Campaign or Flow would have the same email plus a webhook that sends some data to the printer
- Then compare them for a period and monitor their conversion rate or the retention rates as the case may be
I haven't found anything that shows how to test anything outside of RTP or emails. Is my scenario feasible?
Many thanks!
If I'm reading your question properly, I believe you can set up a random sample to be sent to one campaign vs the other. I would randomly split my sample into even groups and add them to a list, then I would run one list through one campaign flow and the other through a different one. You should then be able to monitor the lists and their performance as far as conversion and retention rates go.
It's going to be relatively manual as far as reporting goes, however it is possible.