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Pros and cons to deleting unsubscribed leads in Marketo and not CRM

Question asked by James Leedom, MCSA on Sep 6, 2016
Latest reply on Sep 7, 2016 by Josh Hill

Hey everyone,


I was wondering if anybody has information on the pros and cons to cleaning up your database by deleting leads who have unsubscribed from our communications. I have set up an initial batch campaign for this as well as a nightly run that will keep the database perpetually clean. Any information as to why this should or should not be done?


Thank you