Sales wants reports in SFDC, Marketing uses Marketo Analytics and RCE. Unfortunately, depending on the report type, the filters, the date range, etc ... the results are vastly different. the result: endless conversation about what the correct number.
How do you solve the reporting conundrum so reports presented to sales and marketing are undisputable? Is the solution in something like Bizible?
Any thoughts, suggestions, and more would be greatly appreciated.