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Passing SF IDs & Automatic Campaign Syncing

Question asked by 0286e2448690dbf3bd94abbad0915d99844d647f on Jul 25, 2016
Latest reply on Aug 11, 2016 by Alok Ramsisaria

I'm implementing a Marketo instance into an org where they pass SFDC campaign IDs in the URL, in UTM parameters, for tracking purposes. Thus, when someone lands on a page and fills out a form a SFDC campaign ID is often present in the URL and is passed to a hidden field in the form.

 

What I'd like to do is take that SF ID and find a way to automatically put someone into the campaign when they come into Marketo. And, ideally, I'd like to do this dynamically. I.e. I don't want to have to create a smart campaign rule in Marketo for every new SF campaign. I'd want to grab that SF campaign ID and find a way to do it automatically.

 

I realize this might involve all sorts of hacks, including SF workflows and javascript, beyond what you can do purely in Marketo, and I'm cool with that.

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