Email link performance report

Elizabeth_Bonin
Level 4

Email link performance report

I recently started using the email link performance report. I noticed that their is a lead column, who qualifies for this. No one in the email send filled out a form yet there is a total of 10 listed?

3 REPLIES 3
Josh_Hill13
Level 10 - Champion Alumni

Re: Email link performance report

clicking is not the same as filling out a form.

Dory_Viscoglio
Level 10

Re: Email link performance report

Hi Elizabeth, within an email link performance report, leads refers to the unique records who clicked on each of the links listed at least one time.

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If you hover over the column name, it breaks out and gives you a description of what the number in the column means.

Julie_Colwell1
Level 5

Re: Email link performance report

A big emphasis on the unique records too! I asked a question awhile back on the differences between the email performance report and smart lists and the answers that were provided were helpful. Check it out:Email Link Performance Report + Smart List = Different Values?