Hi all,
I'm hiring on my team! Please share this with your networks and let me know if you have any great candidates in mind! Thank you in advance!
Marketo Careers - Customer Marketing Specialist (Marketo experience required)
Key responsibilities:
- Manage day-to-day engagement with The Marketing Nation Community Members
- Build and execute customer programs and content that help make ‘The Nation’ the destination for our customers and partners
- Collect and analyze customer data to optimize how to drive retention, cross-sell and upsell opportunities across different channels
- Curate content from external and internal resources, including customer created content
- Build and develop strategic customer advocacy relationships with key advocates such as MUG Leaders and Champions in support of increasing membership and engagement in the overall programs
- Coordinate logistics of meetings with MUG Leaders
- Manage all meeting communications for all of our 50+ active groups in Marketo and develop ways to increase clicks, open rates and registrations
- Maintain external and internal communications and promotion of meetings to ensure high participation
- Develop and execute a plan to develop productive working relationships with sales and customer success and regularly engage them in meetings both virtually and in person
- Support MUG Leaders in planning resources and logistics as needed, such as securing Marketo speakers, working with Partners to secure space, food and beverage, etc.
- Develop an onboarding process for current and new leaders to make the program as efficient and automated as possible
- Track and report metrics on communications and develop a plan for improvement over time
- Work with stakeholders to support revenue goals
Required/Preferred Skills:
- Strong Marketo skills; Salesforce experience and Marketo Certified a plus
- Experience with Jive – X Cloud a Plus
- Bachelor’s degree. Emphasis in business, marketing, or related field a plus
- 1+ years of related customer-facing marketing experience
- Excellent writing and communication skills
- Flexible, can-do attitude, with ability to thrive in highly dynamic environment
- Successful experience working with customers to engage them in building their respective group membership and work with them to plan and execute meetings
.png)