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- Engagement Score is a 0-100 index based on opens and clicks, etc from ALL marketo Clients' email data. It can be trusted in the sense that it tells you if your content is performing better than X% of all other customers, such as engagement=74 would be pretty good. I don't particularly use it except as an indicator that my content may not be that great. Personally, I focus on CTR and Goal vs. Bad Exits.
- Historical means members who ever entered this Program. I assume you are looking at the Membership Tab here. So as long as you don't kick out leads, it will show you the Total who ever Entered vs. current Members and other statuses.
- other reports
- Use lists to count goals and exists
- use unsub rate
Thanks Josh. What about the Engaged - MQL data that the dashboard provides? Where is it pulling this info from?