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How to have it only score on the first open of an e-mail

Question asked by 044cad620a7f6a3608db9554a8183131bb956d57 on Jul 18, 2016
Latest reply on Jul 19, 2016 by Joe Reitz

Is there a way to have Marketo only increase a lead's score the first time they open an e-mail? Sometimes we see customers open e-mails over and over again and their scores go up too quickly and makes them an SQL before they are probably ready.

 

Thanks in advance for the help.

 

Neal Miller

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