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Marketo and Wordpress Blog - Optimizing Known/Anonymous Lead Experience through Streamlining Forms

Question asked by 831fa11f7d15c46f1bdc2d96bb1f35ecb08a1782 on Jul 14, 2016
Latest reply on Jul 14, 2016 by Sanford Whiteman

Currently, my team is working on building out a new WP blog.

 

 

We are trying to figure out what combo of WP + Marketo functionality (lP/form//MK form embed/iframe LP/iframe form/plug-in) we'd need to accomplish the below user experience. If you could provide advice on what combo of the aforementioned WP + Marketo functionality we'd need to make the below experience possible on our blog, that would be deeply appreciated!

 

 

If anonymous lead goes through this flow:

 

1) Enters the 1-field newsletter subscripton 'email address form' in our WP blog header

2) Then clicks a banner on our blog through to an LP touting an Ebook

 

**Then the lead is shown a form that has 'company name'/'first name'/'last name'/'phone number'/'country'/'email' (the email field would be pre-filled, if possible) on the Ebook's LP**

 

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If a 'known' lead goes through this flow ('known' because, say, they already filled out 1 'request demo' form on our main site):

 

 

1) Enters the 1-field newsletter subscripton 'email address form' in our WP blog header (or skips this)

2) Then clicks a banner on our blog through to an LP touting an Ebook

 

**Then the lead is shown no form and rather an LP that exclusively features a 'Submit' button (sans form)  OR is not shown any LP at all and is instead directly brought to the EBook **

 

 

What combo of functionality would i need? HTML form embed on WP site or Iframed Marketo LP on WP site or Iframed form on WP site (etc.)?

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