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Unsubscribed from Email Interesting Moment

Question asked by Sydney Mulligan Champion on Jul 5, 2016
Latest reply on Jul 5, 2016 by d07f00037c470975b804d9809eaa520f740ffc6d

I just started a new job and I noticed that they have an Interesting Moment for "Unsubscribed from Email." This seems odd to me, as I have typically seen Interesting Moments for positive behaviors (Visited Booth at Trade Show, Attended Webinar, Visted High Value Web Page, etc). We certainly have those things too, but before I remove the Unsubscribed Interesting Moment, I am curious to hear if anyone has a good reason why it would be valuable or helpful for Sales to see. I'm a little worried it will make our Opportunity Influence Analyzer look weird too.