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When to use a program vs. a smart campaign

Question asked by 190f1b5ff4638b7d74847eb607127703e269f213 on Jun 28, 2016
Latest reply on Jun 28, 2016 by Grégoire Michel

Hi - I am new to Marketo in a company that is about to implement Marketo shortly. I will be a Marketo admin.

I am trying to visualize our structure and the standard practices we will use to adapt our preexisting Marketing functions to Marketo.


I understand that programs and smart campaigns each have their own automation functions, but I am confused as to when you would use each. When would I need to use only a program, when would it make sense to have a program with a smart campaign?


It would really help me a lot if someone could give me the best practices of when to use each.


Let me know if my question is clear-