Forgive the novice question, but I'm a newbie! In order to surface a view of a lead's Marketo profile for our Sales Users (i.e. activity history), would each sales user need to have their own login credentials for Marketo? Or would integration allow access without independent/unique logins per sales team member? Thanks for the help!

I recommend that if you don't have a CRM integration you either:yes, give Sales limited-access Marketo accounts (easiest)build a "quick lead view" page for internal use using the API (requires developer, may give more opportunities for integration/single-sign-on with your other systems)