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Re: Subject line personalisation
Jim Thao Jun 6, 2016 8:18 AM (in response to Laura Abbott)You're going to need email scripting since you're looking at tokenizing and using if/else statements.
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Re: Subject line personalisation
Jenn DiMariaJun 6, 2016 8:43 AM (in response to Laura Abbott)
There are a couple ways you can go about this without email scripting.
I would just create a segment based on whether or not someone has a first name, then make the subject line dynamic.
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Re: Subject line personalisation
Robb BarrettJun 6, 2016 11:27 AM (in response to Laura Abbott)
2 of 2 people found this helpfulHere's an easy way:
Flow Step: Send Email
Add Choice
If First Name IS NOT EMPTY, Send Email 1
Add Choice
If First Name IS EMPTY, Send Email 2
Email 2 just has a different subject line.
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Re: Subject line personalisation
Laura Abbott Jun 7, 2016 1:26 AM (in response to Robb Barrett)That makes sense. Thanks Robb
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Re: Subject line personalisation
9c9da1ff16860a933623058a304e850e7a805cf7 Jun 7, 2016 9:12 AM (in response to Laura Abbott)Thanks this is useful.