5 Replies Latest reply on Jun 7, 2016 9:12 AM by Louise Wright

Subject line personalisation

Laura Abbott Jun 6, 2016 8:06 AM

I am trying to personalise the subject line. However, I also need the following sentence to be different depending on whether the name field has a value.

I know the basic option is: {{lead.First Name}}, have your say on the new Evaluate website but without a name I end up with ",have your say on our new website."

What I want:

Personalised: Steve, have your say on our new website -

Non personalised: Have your say on our new website.

I'm sure the answer is simple but I can't find it anywhere!

Re: Subject line personalisation

Jim Thao Jun 6, 2016 8:18 AM (in response to Laura Abbott)

You're going to need email scripting since you're looking at tokenizing and using if/else statements.
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Re: Subject line personalisation

Jenn DiMaria Jun 6, 2016 8:43 AM (in response to Laura Abbott)

There are a couple ways you can go about this without email scripting.

I would just create a segment based on whether or not someone has a first name, then make the subject line dynamic.
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Re: Subject line personalisation

Robb Barrett Jun 6, 2016 11:27 AM (in response to Laura Abbott)

Here's an easy way:

Flow Step: Send Email
Add Choice
If First Name IS NOT EMPTY, Send Email 1

Add Choice
If First Name IS EMPTY, Send Email 2

Email 2 just has a different subject line.

2 of 2 people found this helpful
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- Re: Subject line personalisation
  
  Laura Abbott Jun 7, 2016 1:26 AM (in response to Robb Barrett)
  
  That makes sense. Thanks Robb
  
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Re: Subject line personalisation

Louise Wright Jun 7, 2016 9:12 AM (in response to Laura Abbott)

Thanks this is useful.
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