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Getting Customers to Opt In: Including a Contest/Prize?

Question asked by Alexis Shamsi Hughes on Jun 6, 2016
Latest reply on Jun 9, 2016 by cbb5d3f116784e970bf389202c9599728620025e

Hi Marketo Community,

 

I am interested in your experiences and examples with using a contest or incentive/giveaway to motivate customers to opt-in to your marketing emails.

 

The idea is that we would deliver a one-time email campaign asking customers who've done business with us in the past but are NOT opted in to expressly opt in. To generate a high response, we'd like to advertise that if they sign up they will be entered to win a prize.

 

Please let me know if you have any good resources for executing this type of campaign on a global scale. We realize that this would need to be a segmented campaign to accommodate international contest laws.

 

Any advice is welcome,

Alexis

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