Hi Marketo Community,
I am interested in your experiences and examples with using a contest or incentive/giveaway to motivate customers to opt-in to your marketing emails.
The idea is that we would deliver a one-time email campaign asking customers who've done business with us in the past but are NOT opted in to expressly opt in. To generate a high response, we'd like to advertise that if they sign up they will be entered to win a prize.
Please let me know if you have any good resources for executing this type of campaign on a global scale. We realize that this would need to be a segmented campaign to accommodate international contest laws.
Any advice is welcome,