6 Replies Latest reply on Jun 6, 2016 3:09 PM by Emily Dick

Tokens - Correct Naming Convention?

b91e5736e2c7a869e2bb2853c7e29ac74882d293 Jun 3, 2016 12:50 PM

We have 3 brands and multiple unique sub-categories for each brand, what is the best way to name tokens (in programs), we have:

1. CTA header Title (over 20 variations)

2. Toll Free/landline number (over 150 numbers)

3. Form Button Title (over 12 variations)

Should it be:

1. My.Name

(Name being CTA-header, tollfree, form-button-title)

1. My.Brand.SubBrand-Media-Name

(ex: Program1-ChocolateIceCream-Paper-WithBerries-tollfree,
Program2-ChocolateIceCream-TV-WithBananas-tollfree)

When I select tokens will it pull up token names on that specific program or from all tokens created on all programs?

Re: Tokens - Correct Naming Convention?

Jackie Potts Jun 3, 2016 12:57 PM (in response to b91e5736e2c7a869e2bb2853c7e29ac74882d293)

Tokens can go off of fields that are already available that pull from the person's record.
Local tokens which are for the specific program. We set them up by decided what they are named and then they show up as my."field name" and then can clone the program from a template in the future.
Tokens off of fields are also available and show up as campain."field name", company."field name", lead."field name" etc.
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- Re: Tokens - Correct Naming Convention?
  
  Jackie Potts Jun 3, 2016 12:59 PM (in response to Jackie Potts)
  
  Also, you could check out Ed's post on tokens and nuances of tracking Marketo Tokens: Ins and Outs
  
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Re: Tokens - Correct Naming Convention?

Josh Hill Jun 3, 2016 2:06 PM (in response to b91e5736e2c7a869e2bb2853c7e29ac74882d293)

My Tokens will only be seen at the Program level.

I agree that you should design the Program and Folder Tokens to have a consistent naming scheme. Just pick one and use it.
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- Re: Tokens - Correct Naming Convention?
  
  b91e5736e2c7a869e2bb2853c7e29ac74882d293 Jun 6, 2016 12:12 PM (in response to Josh Hill)
  
  Oh i see so if I have each program with the Tokens named tollfree when I select Program 1, I will only see tollfree and not 3 tollfree tokens?
  
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  - Re: Tokens - Correct Naming Convention?
    
    Emily Dick Jun 6, 2016 3:09 PM (in response to b91e5736e2c7a869e2bb2853c7e29ac74882d293)
    
    This should be true as long as the Tokens live at the program level. If you have Tokens set up at Folder level, any programs in that folder will inherit the tokens.
    I use Folder tokens at regional folder level for email footer info. Potentially you could do the same with your brands, but it all depends on what works best for your structure.
    
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Re: Tokens - Correct Naming Convention?

Robb Barrett Jun 3, 2016 2:52 PM (in response to b91e5736e2c7a869e2bb2853c7e29ac74882d293)

I like to have mine very consistent so they group together. I also like to go Most General to Most Specific in terms of naming.

Email1-Paper-TollFreeNumber-ChocolateIceCream-WithBerries
Email1-Paper-TollFreeNumber-ChocolateIceCream-Bananas
Email1-Paper-TollFreeNumber-VanillaIceCream-Caramel
Email1-Paper-Website-ChocolateIceCream-Bananas
Email1-Paper-Website-VanillaIceCream-Caramel
Email1-Paper-TwitterHandle-ChocolateIceCream-Bananas
Email1-TV-TollFreeNumber-ChocolateIceCream-Bananas
Email1-TV-TollFreeNumber-ChocolateIceCream-Berries
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