I am trying to create some reports in Marketo that will show where my leads are coming from, and how they convert and I am stuck. The Marketo University is of no help, as they don't have any free help videos that cover reporting (outside of RCE), so turning to the community.
Have others done this before? Where do I start? I'm stuck with no real clue of where to start.
We are trying to build out reporting metrics that breakdown where all of our leads come from, and how they convert.
Thanks for any help you can offer.