I would like to send out an email series to inactive customers. It will include emails on day 1 of inactivity, day 7 of inactivity, day 25 of inactivity and day 30 of inactivity.
According to my understanding, the best way to do this would be to set up a nurture program that will hit all current and future customers that qualify.
Where or how do I create the smart list of leads that will be members of this nurture program?
Please not post the same question twice. I does not help you, as you will collect pieces of answers in various places and have a hard time reconciling various contributor posts. Read here: Getting the most of the community when you have a Marketo question
Answer is here: https://nation.marketo.com/message/130908#comment-130908