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Marketo as a Retail Automation Platform

Question asked by 462c3f0ff10cd1b255e5ed87fb03c04eb359a5ee on May 4, 2016
Latest reply on Oct 12, 2018 by Gunpreet Kaur

Hi All,


I have been working with Marketo for six months and have really enjoyed the experience. I have recently accepted a new role where one of the initiatives I will be undertaking is the implementation of MA. The company I am moving to have both sales and retail channels. I am confidant that Marketo is a powerful B2B tool although I can seem to find much documentation around automating retail/eCommerce.


I wanted a professional opinion from the community if Marketo has the capability to successfully deliver in the retail space. Functionality should include abandoned cart, suggested products etc.


I look forward to feedback and any personal experiences you may have had in this area.