Creating an Email Webinar Campaign

[Anonymous]

Hello- I am trying to set up a simple campaign that I can clone and use for the future. We are sending out webinar email invites to our members based on the state they live in.

My question is: What is the easiest way to organize this campaign?

It consists of 6 emails. The first 3 emails are invitations and details about the webinar to entice people to join. The 4th email is a confirmation email, "You have successfully registered". The 5th email will be a reminder (sent 1 day before the webinar) to the people who clicked and are attendees. The 6th and final email will be a reminder 2 hours before the webinar begins.

I have tested and tried smart campaigns and drip campaigns, both becoming messy. I am trying to find the simplest way to create this campaign- I will try anything!

[Grégoire_Miche2]

Hi Katie,

First point, if you want as many people as possible to read and contribute to help you, you would rather post it in products than in Champions: very few people will know there is a new post there.

You will have to create 1 program to host it all. Within this programs, create folders (assets, smart campaigns, lists, ...) to keep things tidy. There are various ways to do it. Here is one:

• 1 batch smart campaign that sends the 3 invite in a row, with wait flow steps in between. on email 2 and 3, just test that the lead did not fill out form before inviting it again. These tests are done through "choices" in the steps
• 1 "fills out form" triggered smart campaign that sends email #4 to everyone who just registered
• 1 batch to send the D-1 reminder (email #5). You can also use an email sub-program here.
• 1 batch to send the H-2 reminder (email #6). You can also use an email sub-programs.

And you would be safer getting some training (online or a regular one), these will typically be covered.

-Greg

[Anonymous]

Hello Greg- thank you for the response. I am still trying to get the hang of Marketo and really appreciate the help. I am testing everything right now.

Thank you and have a great day

-Katie