Warning: Anonymous Leads and Lead Lifecycle Alerts

Discussion created by f0b526d952f661e4f12d4f7397e38fcfa0bc7b8f on Apr 14, 2016
Latest reply on Apr 19, 2016 by f0b526d952f661e4f12d4f7397e38fcfa0bc7b8f

I just had a number of anonymous leads run through my lead lifecycle campaign and send alerts to my inside sales team - except those alerts appeared blank because we have no information on the anonymous lead (aside from their extreme interest in our website!).


I spoke with support who explained that anonymous leads can still run through scoring and revenue model campaigns (which is the opposite of what was stated in some of the discussion posts from earlier this year, which talked about the removal of the "is anonymous" filter).


For anyone else working on their lifecycle / revenue modeler - support advised that for certain programs (like MQL fast track), add "lead is created" as a filter to ensure that anonymous leads can't meet scoring thresholds.