Good morning BMUGers,
I'm setting up our new Marketo instance at Salsify, and while I've used Marketo for about 4 years, I've never set it up. Obviously, I want to make sure it's setup correctly, so I don't spend my life re-configuring Marketo, like I've had to do after people have set it up incorrectly in the past.
Here's a snippet of our attribution model:
We're going to use hidden fields on fields to populate / cookie various UTM parameters. Currently we have:
We'll only cookie "first" once, and then "last" we'll update every time a lead comes to a page.
Then, update the campaign status accordingly, as to whether the lead visited the page "influenced", or downloaded content "filled-out form". Are these what other people are using for "children" campaigns?
So if I have the above utm fields, what's the best way to move them into the correct campaigns when the utm fields update?
Has anybody done similar stuff with their Marketo instance? I'd love to talk with you for 30 minutes or so.... you could even get a free lunch out of it