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Tracking Source of Conversion [Google v Bing v Marketo]

Question asked by 3de9c17c21ec04984b5db737209185cda42b6669 on Feb 15, 2016
Latest reply on Mar 1, 2017 by 5ddc851e7eb2ab2cd67109f69fd235460d52c121

Hello,

 

I was reviewing my sources and trying to determine how you find the "true source" of where somebody became a lead, whether it's through google, bing, or a campaign sent through Marketo. What are your best practices for how to track the source of the conversion?

 

Thanks!

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