We are in the middle of a project where we are scoring known and anonymous individuals who interact with our website. Based on the individual’s behavior we are scoring and sending a trigger once the person crosses the lead score threshold. Then the rep will follow-up by starting an online chat with the prospect.
This recent change where Marketo no longer scores anonymous leads until they become known has a significant impact on our project. We can now only chat with known Marketo individuals. This severely limits our universe of people to engage with in this manner.
Are there plans for a workaround? Does this now mean we need to look into costly development time or a third party tool to regain functionality that was available prior to February 5th?