Does anyone know if there's a podcast platform that will allow me to track which leads in marketo are playing my podcasts, similar to the way Marketo lets me see which leads play my Wistia videos?
Does anyone know if there's a podcast platform that will allow me to track which leads in marketo are playing my podcasts, similar to the way Marketo lets me see which leads play my Wistia videos?
Thanks, Kenny!
Here's a basic rundown for SoundCloud. I would guess that this pattern is applicable to a lot of other platforms as well, even if the implementation would be a little different: Integrating the SoundCloud Player with the Munchkin API
Thank you so much! I will let you know how we get on with this. Really appreciate the extra effort.
Soundcloud has a widget api (Widget API - SoundCloud Developers) so you could use the javascript callbacks in it to send listening info into Marketo. That actually sounds awesome. I'll dust off my Soundcloud account and see what I can do with a blog post. I'm not sure which other providers might have similar capabilities, but generally it would look like this: http://developers.marketo.com/blog/send-view-data-from-a-youtube-video-to-marketo/