Is There Documentation On Best Practices For Improving Deliverabilty?

Anonymous
Not applicable

Is There Documentation On Best Practices For Improving Deliverabilty?

Does Marketo have any documentation on ways that users can improve email delvivrability? The only product documentation I can find is the page about setting up SPF and DKIM. I am wondering if there is any other documentation here.

Steve

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2 REPLIES 2
Alex_Stanton1
Level 9 - Champion Alumni

Re: Is There Documentation On Best Practices For Improving Deliverabilty?

This is a good place to start: Email Deliverability Cheatsheet​. Also, just search the community  https://nation.marketo.com/search.jspa?q=deliverability and you will find a number of good resources.

Josh_Hill13
Level 10 - Champion Alumni

Re: Is There Documentation On Best Practices For Improving Deliverabilty?

Sub-domain and Email Setup in Marketo

Marketo Email Reputation Management

Also, you need to setup list automation:

  • invalidate hard bouncedx2
  • invalidate bounced which also have Email Bounced Reason=spam rejection
  • suspend soft bounced x3 in past 30d
  • invalidate soft bounced x6 in past 90d
  • remove bad leads in general - junk, rejected, old
  • consider blocking or removing leads (not Contacts or Customers) that are inactive for past 180d

I cannot tell you what a difference this will make within 2-6 weeks. I've helped firms go from 87 or less to 99%, although it's common to go from 92-98% usually.

Keep in mind that INBOX placement will not necessarily improve because of this. But it may over time.