Has anyone integrated Marketo with WordPress? If so, do you have any feedback on the process of actually integrating it?
Hi Sara —
One installation requirement is to publish the Munchkin tracking code before the </body> HTML tag. Instructions here:
Add Munchkin Tracking Code to Your Website - Marketo Docs - Product Docs
There are a number of Wordpress plugins that are available, but they appear to be outdated. If you use "Segment", then they have a great plugin that enables you to manage a large number of "tracking" scripts including Marketo:
WordPress › Analytics for WordPress — by Segment « WordPress Plugins
As for forms, you have the option to embed a Marketo form on a Wordpress page. Instructions here:
Embed a Form on Your Website - Marketo Docs - Product Docs
There are also a number of plugins that help you manage / integrate forms on Wordpress, but I have not tried any of them. Here is one discussion that might be helpful as well:
WordPress Integration Best Practices
Thank you so much, Michel! All the information you provided will help me quite a bit!
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