Delayed Trigger Campaign

Anonymous
Not applicable

Delayed Trigger Campaign

Hello!

I'm trying to set up a smart campaign that sends out a survey 30 days after a member creates a profile on our new website. After activating the campaign we were seeing that new profiles were being created, but they weren't showing up as leads within this campaign. I'm struggling to figure out why. When a new member creates a profile they agree to receive our Marketing Communications, so they should be passing though.  I've attached images of the smart list and flow for reference.

Thanks!

2 REPLIES 2
Kenny_Elkington
Marketo Employee

Re: Delayed Trigger Campaign

Data Value Changes triggers only pick up field changes on existing records.  What you're looking for is the Lead is Created trigger, along with the green filter for your field and desired value.  If you want this same behavior for existing records, you'll want both the created and DVC triggers in the campaign.

Diederik_Marte4
Level 6

Re: Delayed Trigger Campaign

I still remember the day I figured out "Data Value Change" and "Lead is Created". I now always use both. Saves you a lot of headaches.

6x Marketo Champion | Marketo Certified Solutions Architect (MCSA) | Marketo User Group Leader | International Speaker on Marketing Technology