Re: Campaign tracking

Anonymous · ‎10-13-2015

Hello!

Our analytics person left so I'm trying to fill the gaps until we hire a new digital marketing manager! Pardon my questions if they sound ignorant.

I'm working on a digital advertising campaign and created a parent campaign and sub-campaigns for each week the ad will run in SFDC. How do I capture, then pass the information from Marketo to Salesforce so we know how each week performs? For example, I created the links below for each week with the only difference being the date at the end:

http://pages.yourmembership.com/pig.html?utm_source=asae&utm_medium=banner&utm_campaign=pig&utm_cont...

Do I use the links above as the referrer and depending on the link, add to the appropriate SFDC campaign? Like below:

If Original Referrer is https://nation.marketo.com/external-link.jspa?url=http://pages.yourmembership.com/pig.html?utm_sourc...

Add to SFDC Campaign 10-15

I'm so lost I don't even know if I'm asking the right questions. Thanks in advance!

John_Clark1 · ‎10-13-2015

Hi Pia,

I probably wouldn't use the Original Referrer filter. Because there's a form on your page, I would use the Fills Out Form trigger, with a constraint,Querystring > contains (date). Then anytime someone fills out the form they'll automatically be added to whichever campaign you want depending on the date parameter in the querystring. Make sense?

John

Anonymous · ‎10-13-2015

Thanks John, getting closer to making sense!

So here is what I have--does this look like it will work?

Smart List:

Fills out form

Form name is (form name)

Web page is (web page name)

Querystring contains (date)

Flow:

Send email (email name)

Send alert (alert name)

Add to SFDC campaign (campaign with same date)

John_Clark1 · ‎10-13-2015

Yes! That looks perfect.

The next step would be to test it and make sure that it works exactly the way you want it to.

John