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Re: List of fields that get populated for ANONYMOUS visitors

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Dan_Stevens_
Level 10 - Champion Alumni

List of fields that get populated for ANONYMOUS visitors

We're running a targeted, online ad campaign (only 100 named accounts).  The click-thru URL has a variety of Google UTM parameters included.  However, those only get fed into Marketo when we drive users to a gated page with a form.  Our current campaign is driving users directly to a landing page with a link to download the content.  So everyone is anonymous at this point.  What I'd like to do is setup a trigger campaign that sends a real-time alert to the account executive whenever someone clicks on the banner and arrives to our Marketo landing pages.  Therefore I need to know what data Marketo captures as part of the anonymous lead record so that I can define the appropriate triggers.  Would "inferred company" be my only option here?  "Original Referrer" would work for first time users - but that won't always be the case.

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Grégoire_Miche2
Level 10

Re: List of fields that get populated for ANONYMOUS visitors

Hi Dan,

I have observed that activity filters return only known leads, unless you add an "Is Anonymous = True" in combination with your activity filters.

-Greg

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5 REPLIES 5
Andy_Varshneya1
Level 9

Re: List of fields that get populated for ANONYMOUS visitors

Hi Dan,

The easiest way to get the full list of details captured is actually looking at an anonymous lead in your database and seeing what's populated. I imagine referrer URL, visited website, querystring, etc are all captured, but doubt anyone knows the list of fields off the top of their head

Josh_Hill13
Level 10 - Champion Alumni

Re: List of fields that get populated for ANONYMOUS visitors

Smart List

Is Anonymous = T

Created At - Past 7 days or something to keep it small and fast.

Dan_Stevens_
Level 10 - Champion Alumni

Re: List of fields that get populated for ANONYMOUS visitors

That's what I've done.  But I'm still trying to filter these down just to show those specific anonymous leads that visited a finite set of landing pages.  When I run a "visited landing page" filter, I'm only being shown KNOWN leads.  Will Marketo not show anonymous here?  I know for a fact that they are hitting this page just by looking at the "Results" tab - here's one of them:

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Grégoire_Miche2
Level 10

Re: List of fields that get populated for ANONYMOUS visitors

Hi Dan,

I have observed that activity filters return only known leads, unless you add an "Is Anonymous = True" in combination with your activity filters.

-Greg

Dan_Stevens_
Level 10 - Champion Alumni

Re: List of fields that get populated for ANONYMOUS visitors

That did the trick - thanks for this undocumented tip, Greg!