We've built a statistical probability calculation for a behavioral lead scoring model, but we can't figure out how to deploy it in either MKTO or SFDC. It seems that MKTO is limited to simple Add or Subtract functions. We could try to build the calculations in APEX code in SFDC. We could also potentially do the calculation in a BI tool, but then we would have to wait for the data to sync back and forth between the BI platform and MKTO.

Are there any simple Launchpoint solutions or anything else that we could use to create a behavorial lead scoring model that has multiple and divide math functions in it. And if we want to use anything more advanced in terms of math, does that rule out MKTO? Is there any creative way to use API integration to do the calculations outside of MKTO and then get the probability score data back into the MKTO.

Thanks in advance for any feedback.

You could use a Webhook to call the function that resides elsewhere and pass back the result. I'd probably try the SFDC Apex code or BI route depending on what's cost effective.

My big question is why are you doing your own calculations? Why not use another service?