Re: What is the difference between anonymous leads and known leads?

Anonymous
Not applicable

What is the difference between anonymous leads and known leads?

Hi there,

I am new to Marketo and trying to find out how many leads we have in our database. On the "Lead Database" landing page, it shows these two different numbers: 10993 known leads and 23576 anonymous leads. I would think we have 34569 total leads then, but what are the anonymous ones?

Thanks!

2 REPLIES 2
Jenn_DiMaria2
Level 10

Re: What is the difference between anonymous leads and known leads?

There's loads of detail about this here in the Product Docs

Josh_Hill13
Level 10 - Champion Alumni

Re: What is the difference between anonymous leads and known leads?

Anonymous = leads with a cookie and no email address

Known = email address (although in some cases you could add leads manually without an email address, but that's BAD).