Process for replacing existing landing pages with new ones that use a new LP tempate

[Ari_Echt1]

We are in process of trying to roll out new responsive landing pages. This involves replacing existing pages with new pages that use a new LP template.

The existing landing pages that are being replaced are used in many many places (SEM, display, social, our own website, emails, etc.).

I'm trying to determine the most efficient/least error-prone process for migrating all of our traffic from existing pages to new pages that utlize a new LP template.

• We could setup a redirect from the existing URL to a new URL.
  • This would require going in and updating logic everywhere where existing URL was referenced in smart lists and flows. I'm not aware of a view or report in Marketo that would help identify everywhere the existing page is referenced in smart lists and flows.
  • I'm also not sure how this would affect reporting. Would each of those redirects from existing to new count as a visit to the existing page, and a visit to new page?
• We could change URL on existing page to free up that existing URL to be claimed by new responsive version.
  • All references to existing URL would be fine. But references to Marketo page names would stick with previous page name. So we’d still have to add NEW Marketo pages to all logic where existing URL is referenced.

If anyone has any processes/wisdom to share around this journey, I'd greatly appreciate it. 
   

[Josh_Hill13]

i'd probably go with redirects to new pages and update the campaigns to point to the new pages.

But I dont think this is better than other options. There's a lot of work involved and it's a shame this sort of migration issue is not well thought out in marketo.

[Ari_Echt1]

Thanks, Josh. It would be ideal if Marketo allowed you to do a URL swap between two pages, and allowed you to assign a URL to the page being replaced. 

EXISTING PAGE = /demo
NEW PAGE = /demo-new

Goal is to allow NEW PAGE to take over /demo. Tell Marketo to change URL of EXISTING PAGE = /demo-old.

[Ari_Echt1]

Hi Josh, in thinking this through, I don't think redirects would be the best route as UTM parameter values would not pass through to the redirect. So marketing efforts wouldn't get proper credit. 
 

[Andy_Varshneya1]

Agree with Ari Echt​.

So if you're in the same boat as he and I are where we use URL parameters, we'll need to create the new landing pages, update any references to those pages, and update the URL for those pages so that the new URL is the URL of the original page that the new landing page is replacing.