Making sure that your brand is well received and understood is an important part of perception in the marketplace. I used this as a foundation of a blog I wrote about the recent events surrounding the Tokyo Olympic games emblem. The blog is here.
While they have created a committee and are working towards an appropriate new emblem with relevant selection criteria. Could it all have been avoided in the first place if the "plagiarised" logo was more easily found online?
I think visibility of your brand is the greatest assistance for protection. What do you think?